Tag: journalism

Marta Alonso 

Published on by Keiyana LeeLeave a comment

Who is Marta Alonso?

Marta Alonso is the founder and the director of Circle line. She graduated 6 six years ago from the International University of Catalonia , with a double degree in journalism and audiovisual communication. She also received her master in Internet business from the higher institute of internet development. Marta was very interested in social media from the very start. So far she has had five years of experience with the digital world including the use of social media to help clients. In 2010, she founded her own company with the different offices around Spain. Here she was dedicated to specializing in community management and development of software for social media where she worked with clients including Fira de Barcelona and Spanair. In the latter part of 2013, she joined Edelman where she was the senior account manager and responsible for digital in Spain. The early months of 2013, she dedicated her time to working as a independent consultant focusing on digital projects with clients such as Vueling, FC Barcelona, and Sonar Music Festival.

In 2009, she helped the company Muuby which was the first social media agency in Spain. They specialized in two specific ideas in order to help their clients including service of community management and technology developing software.

Circle line @circlelinees

Circle line is a digital storytelling agency which emphasizes on building creative narratives for brands. They work with Mahala and PlayGrounder .  They want to produce an effective and unique way to generate attention from audiences for a specific brand. some popular clients of them include sagrada Familia, Wallapop, HP Europe, Catalonia Goverment, Catalan Tourism Board, and Freixenet.

Here is there model:

What- We Build a long lasting and fruitful relationship between people and  brands
How -Creating campaigns to be delivered throughout new social media platforms
Where-We’re based in the most Instagrammed city of Spain: Barcelona.

 

 

Instagramers:

http://instagramers.com/

One thing she helped the creation of was the network Instagrammers which is an international network of users around Instagram. Marta along with her team, made one of the most used hashtags(# ), #instagrammers.  One specific project she worked with was the Vueling airline company. Which featured pictures of the different destinations Vueling’s airline went to. The brand wanted to find a creative and innovative way to celebrate a milestone in their company, as they served 50 million customers that year. Marta uses Instagram as the basis for where she collected pictures. The pictures were then mounted on  the plane and with the phrase Thank you in English and Spanish on the side. The pictures were also included on their website, where more consumers had availability to interact with the different destinations. See video below:

 

Thanks Marta for visiting our class! Your story is an inspiration to all and I can’t wait to take what I learned and apply it to my life!!

Citizen journalism 

Published on by Keiyana LeeLeave a comment

Media plays a huge role in the outcome of crimes and the way it’s potrayed to the world. Media is what keeps us informed about everyday life events. Media also allows us to use of resources to help any situation including crimes and national disasters.

Think back to 2012, where sadly 20 children and 6 adults lost their lives to a mass shooter at Sandy Hook Elementary school. Or the 2012 Aurora theater shooting, in which 12 people lost their lives and seventy other were injured.The amount of press and coverage was spread all throughout America and foreign countries.

The very first time I heard of  this incident was when I was on my Twitter app during school. Instantly I looked at what was trending at the time and tried to understand what was happening. Much of the information I read was not at all the true story, or just mere facts about what was happening.  That´s one of the disadvantages of media and what is true and what is not. Social media also can enhance a crime and make crime rates go up. With all the media coverage going on, the crime can get popular and increase the likeliness for others to get their 15 minutes of fame. When you look at how much more shooting happened after the Sandy Hook shooting, you would understand the increase in popularity for criminals to outdo one another. Horrible, right?

One thing about citizen journalism is that some of the things people write is not correct at all. For example, many of the things I see can are false, and it takes a while for the real story to be finalized. Another flaw is the use of photo editing to fake a media picture  and give the wrong story.  For example:


The above image is an example of a media picture that got edited to make the sandy hook story seem like a hoax. Many pictures like this has been seen in the Boston marathon incident and the different shootings in the movie theaters happening all over the world

 

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Though citizen journalism has its flaws, it’s also understanding that many of the stories help the world become informed faster and easier. Apps like Facebook and Twitter are easy access to those who are active on their cellphones. The more access these apps let us have the more easier people are notified about the events happening near them. Citizen journalism also gives the opinions of many people and allows the different views of a situation to be taken in account. Various stories occurring around crime have been throughly figured out due to a citizens help from their blogs. Media has pros and cons, yet we can not deny that the biggest part it plays in our lives, is it´s ability to keep us informed.